How to stand out from the competition as a CPA?
Standing out from the crowd in any situation can be challenging, but with the ever-increasing number of Certified Public Accountants (CPAs) and the changing landscape of the business world, this challenge is becoming more complicated.
Whether you are building your own firm and developing your own brand or going through the recruitment process for a business, the task of putting yourself out of your comfort zone in order to beat the competition can be daunting. In this article, we will highlight some points that will allow any CPA to stand out from the crowd.
- Applying for CPA positions
- Building your Brand
- Staying Up to Date
- Partnering with an Expert
1. Applying for CPA positions
The thought of going on a job hunt and the interview process that follows is enough to give anyone butterflies in their stomach and applying for roles as a CPA is no different. Whilst your qualifications and experience may get your foot in the door for the interview, it is your approach to the interview process that can make the difference and separate you from the competition. Although you are there to show your ability to handle the core tasks needed of you, showing you can add extra value is imperative. This is where highlighting your soft skills can leave a greater impression than your competition.
The role of a CPA in any business is extremely important as you have skills and abilities that others in the company do not have, but it is the communication among your colleagues that can be of equal importance. In any business, you will have to communicate with either colleagues or clients, and the knowledge that you can be trusted to do this can be of great benefit not only to the hiring manager but eventually to your superiors as well. Depending on the company you are looking to join, it could have growth or expansion plans, which could very well mean the growth of the accountancy department. Displaying leadership capabilities along with your communication skills will show your ability to grow within the company.
2. Building your Brand
When starting a firm of your own, a CPA will have to do what any other business has to, and that's building your brand. With the development of the internet and how brands are perceived online, CPAs looking to build a business will have to put in work online to build their reputation and ensure they are visible to potential clients. Getting your name out, especially with so much competition in the market, can be difficult but again there are some easy steps to take in order to start the process. Most of them can be done for free but take time and will require you to stay active. Social media platforms are a great way for CPAs to begin building their brands and allow for easy communication with potential clients. Posting interesting or informative articles can grab people's attention and lead to direct communication from potential clients. Continuing with that line of thought, posting on a blog is another worthwhile strategy. By posting regular content, you make yourself a go-to expert in your field by simply posting relevant information such as information about tax deadlines and tips of the trade that only CPAs would know!
3. Staying Up to Date
Regardless of the type of career you want as a CPA, you must stay up to date with the changing landscape of the accounting world if you want to stand out from your competition. Most notable is the increasing amount of accounting software available online. Technology is having a huge impact on the normal role of any CPA as many of these software platforms are being sold directly to businesses. Ensuring that you are educated on the most popular or beneficial software can make the difference when applying for a role or onboarding a prospective client.
4. Partnering with an Expert
For CPAs who are starting their own practises and building brands, the best way is to partner with an expert in the field. Although there are some very expensive services available, there are also services that are not only cost-effective but bring a high probability of Return On Investment through client acquisition as well as building your brand in the long run. At Welink Accountants you can leave these tasks in the hands of the experts, allowing you to focus on your clients. Added to a great presence online, the best way for any CPA to stand out from the competition is to have happy clients!